A Guide To Brand Building

Creating brand awareness

Nike.

Google.

Apple!


Who hasn't heard of these brands? These companies are always on people's lips, let alone on their minds. Can you say the same about your brand? Is your brand being discussed? Are consumers aware of your brand? These are important questions to consider if you want your business to succeed. 


Brand building is the marketing of your brand with the goal of increasing brand recognition and promoting your products or services. Brand building is important because it ensures that potential buyers think about your brand first when making purchasing decisions. Other benefits of brand building include credibility, customer loyalty, and brand equity.

How do I start building my brand? Here are three simple steps.

Step 1Brand description 
Describe your brand; you can do this through your company profile. A company profile is an overview of a firm that informs the reader about its operations, mission, objectives, and strengths. You can also describe your brand through your logo, product or service description, packaging design, etc.

A business man dressed in a red blazer seated in front of a chess board.

Step 2Positioning and differentiation 
Now, you need to differentiate your brand from competitors by offering a competitive advantage. It’s essential that you stand out from the rest and that you make it known to your audience why or how you’re different. This is where positioning comes into play. Positioning the brand correctly is an important element of brand building because it communicates how your brand brings value to your customers. 

Step 3Brand promotion
Advertising and promoting the brand is one of the most important pillars of brand building because it helps create brand awareness. With my first business, Bathabile Boutique, I engaged in influencer marketing, ran social media contests, and gave away freebies. I mean, who doesn’t like freebies? No doubt, these promotional campaigns worked wonders! People referred their friends, family members, and colleagues, and my brand was the talk of the town. (You can read more about that here.There are dozens of ways you can promote your brand. Some of these include PPC advertising, industry podcasts, remarketing campaigns, LinkedIn publishing, local partnerships, content marketing (i.e., blogging), and a whole lot more.

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